Advanced Digital Marketing Course Curriculum
If you are looking for Advanced Digital Marketing Course to help you create a remarkable presence
online, you’ve come to the right place. We can help you take your business to the next level.
Course Highlights
Advanced Social Media
Advanced Search Engine Optimization (SEO)
Advanced PPC
Web Analytics
Email Marketing
Content Marketing
Google Ads
Brand Image Creation
Business Communication
Advanced Social Media
Key Learning Objectives
- Understand the in-depth concepts of social media marketing
- Get to know more about social media tools
- Learn from scratch about Youtube and video marketing
- Learn about advertising and Facebook Marketing Platform
Main Points to learn
- Advanced Social Media Marketing
- YouTube and Video Marketing
- Facebook Marketing and Advertising
- Social Media Tools
Course Curriculum
- Introduction to Social Media
- Creating a Social Media Strategy
- Understanding Paid Earned and Owned Social Media
- Social Sharing
- Blogging for Business
- Finding and Communicating with Influencers
- Video and YouTube
- YouTube Advertising
- Social Networking and Facebook
- Facebook Advertising
- Microblogging and Twitter
- Twitter Advertising
- Online Reputation Management
- Social Media Measurement
- Social Media Analytics
- Pinterest Marketing
- Marketing through LinkedIn
Advanced Search Engine Optimization (SEO)
Key Learning Objectives
- Attain the essential knowledge in SEO techniques
- Get an in-depth understanding on:
- On-page best practices
- SEO methods to generate relevant keywords
- Competitive analytics
- Design & architecture
- Site optimization & best practices
- SEO for local search
- SEO site audits
Course Curriculum
- Introduction to SEO Lesson
- How Search Engines Work Lesson
- Keyword Research Lesson
- On-Page Optimization Lesson
- Website Management and Optimization Lesson
- O-Page SEO Lesson
- Planning A New Website Lesson
- Market Your Optimized Website Lesson
- Analytics and Measurement Lesson
- What’s Next-Learning Path
Advanced PPC
Key Learning Objectives
- Understand the Keyword research and organization along with managing search
- Understanding the advanced Ad features, testing, and extensions
- Know the audience types and how to segment it to reach the customers
Course Curriculum
- Course Introduction
- Psychology of Search
- Buying Funnel
- Understanding Keyword Organization
- Keyword Match Types
- Negative Keywords and Managing Search Terms
- Keyword Research Course Curriculum
- Creating Compelling Ads
- Advanced Ad Features
- Ad Testing
- Ad Extensions
- Campaign Types Budget and Reach
- Location and Language Targeting
- Introduction to Audience Types
- How to Segment Data and Create Lists
- Using the Audience Lists to Reach Customers
- Introduction to the Display Network
- Display Targeting Options
- Display Ad Formats
- Setting And Measuring Goals
- Bidding and Attribution
- Reporting and Testing
- Ad group organization
- Campaign Organization
- Working with Multiple Accounts
- Introduction to Quality Score
- Working with Quality Score
- Quality Score Diagnosis and Pivot Tables
- Setting Up Your PPC Strategy
- Creating Your Account
- Managing Your Account
- Shopping and Video Campaigns
- Automation and Other Tools Course Introduction
Web Analytics
Key Learning Objectives
- Understanding all the aspects of Analytics and Assessment
- Hands-on practice on different analytics tools
Course Curriculum
- Introduction to Google Analytics
- Introduction
- What is Web Analytics?
- Account Setting
- Content
- Traffic Sources
- Visitors
- Introduction to Google Analytics
- Account Settings
- Interpreting the data in Google Analytics
- Google Analytics
- Goals & E-commerce
- Actionable Insights
- Web Analytics Tools
- Social Media Analytics
- Social CRM & Analytics
- Common Mistakes
- Live Project
Email Marketing
Course Curriculum
- Introduction to Email Marketing
- Creating the Email
- The Mailing List
- Marketing Automation Basics
- Avoiding Spam and Blacklists
- Course Introduction
- Introduction to Advanced Email Marketing
- Write Better Subject Lines
- Develop Emails that Drive Results
- Optimize Your Email Content
- List Management Strategies
- Automating Your Emails
- Create Optimal Landing Pages
- Create an Email Campaign Checklist
Content Marketing
Course Curriculum
- Introduction to Content Marketing
- Types of Content
- Creating Social Media Strategy
- Process of Writing good Content
- Copy Writing
- Video Marketing
- Content Marketing Overview and Strategy
- Content Marketing Channels
- Writing Messages and Creating Content
- Getting Your Message Into the Media
- Content Strategy & Challenges
- Everything about Blogging
- Social Media Marketing Channels
- Image Marketing
- Article and Press Release Marketing
Google Ads
Course Curriculum
- Introduction
- Importance of google ads
- Growing Businesses
- How it works
- Lead Generation from google ads
- Fundamentals of AdWords
- Campaign Targeting
- Managing Budgets and Bids
- Creating Successful Ads
- Keyword Research
- Competitive Research
- Research Tools
- Optimization Strategies
Brand Image Creation
Course Curriculum
- Methos of Research
- Idea Development
- Planning
- Goal Settings
- Analyzing the Outcome
- Visualising the brand
- Consistency
- Growth Analyzation
Business Communication
Course Curriculum
- Business Ideas Valuation
- Business Ethics
- Business Proposal Delivery
- Project Presentation
- Self Branding
- Leadership Communication
- Analytics
- Public Speaking
- Communication According to the situation
Are You Finding It Difficult to Understand Digital Marketing?
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Features of the Program
Created by a Team of Top Digital Marketer
60+ Project + 9 Case Studeies
All Top Digital Marketing Certifications included
Job Assistance
5 Career Growth Orientation Classes
10 Business Ideas Brainstorming Classes
Hands-on Practice
Everyday Live Class
Only 10 students/Batch
Every Day Assignments
Regular Progres Check
Tools Covered
- Google Analytics
- Google Trends
- SEMrush
- YouTube
- Moz
- HubSpot
- Ubersuggest
- Ahrefs
- Hootsuite
- Google Ads
- Google Keyword Planner
- Facebook Ads
- Spy Fu
- Bing Ads
Frequently Asked Questions
What is the minimum qualification to join this program?
To join this course, you must be a 12th pass or equivalent if you have graduated or equivalent. Then our job assistance program will work fine for you. Sometimes the job’s requirement asks for graduation.
What will the mode of the program be?
This program will be delivered Online and Offline.
Who can join this program?
This program can be joined by - Freshers, Professionals, Digital Marketors, Business men/women, Sales Professionals, and those who want to try new things.
What is the duration of this program?
For this program total, you have to spend 52 weeks. and 5 - Days of work.
Our Happy Clients!
As I have completed my course just now. And I was looking for a job. 3 days ago, I got my first job as Social Media Manager. I am truly grateful to Mr. Sam for helping me complete this course, but it was a fantastic journey. Now I have got my job, and in the course of the ADMCC, I have done several Internships. So now I know what I have to do at my job. I am selected for my first interview. Thank you so much.
Jemma Stone
Advanced Digital Marketing
Worth the wait! I waited for 1 year to complete this course. It was a hell of a journey. But with my job, doing this course- Was a challenging job. But now, As I have completed and have started my business also. Now I am going to do what I love. Well done, CourseOne!
Kelly Joe
Advanced Digital Marketing