Advanced Digital Marketing Course Curriculum

Advanced Digital Marketing Course Curriculum

If you are looking for Advanced Digital Marketing Course to help you create a remarkable presence online, you’ve come to the right place. We can help you take your business to the next level.

Course Highlights

Advanced Social Media

Advanced Search Engine Optimization (SEO)

Advanced PPC

Web Analytics

Email Marketing

Content Marketing

Google Ads

Brand Image Creation

Business Communication

Advanced Social Media

Key Learning Objectives

  • Understand the in-depth concepts of social media marketing 
  • Get to know more about social media tools 
  • Learn from scratch about Youtube and video marketing 
  • Learn about advertising and Facebook Marketing Platform
Key Learning Objectives
Main Points to learn

Main Points to learn

  • Advanced Social Media Marketing 
  • YouTube and Video Marketing 
  • Facebook Marketing and Advertising 
  • Social Media Tools

Course Curriculum

  • Introduction to Social Media 
  • Creating a Social Media Strategy 
  • Understanding Paid Earned and Owned Social Media 
  • Social Sharing 
  • Blogging for Business 
  • Finding and Communicating with Influencers 
  • Video and YouTube 
  • YouTube Advertising
  • Social Networking and Facebook 
  • Facebook Advertising 
  • Microblogging and Twitter 
  • Twitter Advertising 
  • Online Reputation Management 
  • Social Media Measurement 
  • Social Media Analytics 
  • Pinterest Marketing 
  • Marketing through LinkedIn 
  • Instagram
Course Curriculum

Advanced Search Engine Optimization (SEO)

Key Learning Objectives

  • Attain the essential knowledge in SEO techniques 
  • Get an in-depth understanding on:
  • On-page best practices 
  • SEO methods to generate relevant keywords 
  • Competitive analytics 
  • Design & architecture 
  • Site optimization & best practices 
  • SEO for local search 
  • SEO site audits

Course Curriculum

  • Introduction to SEO Lesson 
  • How Search Engines Work Lesson 
  • Keyword Research Lesson 
  • On-Page Optimization Lesson 
  • Website Management and Optimization Lesson
  • O-Page SEO Lesson 
  • Planning A New Website Lesson 
  • Market Your Optimized Website Lesson 
  • Analytics and Measurement Lesson 
  • What’s Next-Learning Path

Advanced PPC

Key Learning Objectives

Key Learning Objectives

  • Understand the Keyword research and organization along with managing search 
  • Understanding the advanced Ad features, testing, and extensions 
  • Know the audience types and how to segment it to reach the customers

Course Curriculum

  • Course Introduction 
  • Psychology of Search 
  • Buying Funnel
  • Understanding Keyword Organization 
  • Keyword Match Types 
  • Negative Keywords and Managing Search Terms 
  • Keyword Research Course Curriculum 
  • Creating Compelling Ads 
  • Advanced Ad Features 
  • Ad Testing 
  • Ad Extensions
  • Campaign Types Budget and Reach 
  • Location and Language Targeting 
  • Introduction to Audience Types 
  • How to Segment Data and Create Lists 
  • Using the Audience Lists to Reach Customers 
  • Introduction to the Display Network 
  • Display Targeting Options 
  • Display Ad Formats 
  • Setting And Measuring Goals 
  • Bidding and Attribution
  • Reporting and Testing 
  • Ad group organization 
  • Campaign Organization 
  • Working with Multiple Accounts 
  • Introduction to Quality Score 
  • Working with Quality Score 
  • Quality Score Diagnosis and Pivot Tables 
  • Setting Up Your PPC Strategy 
  • Creating Your Account 
  • Managing Your Account 
  • Shopping and Video Campaigns 
  • Automation and Other Tools Course Introduction

Web Analytics

Key Learning Objectives

Key Learning Objectives

  • Understanding all the aspects of Analytics and Assessment
  • Hands-on practice on different analytics tools

Course Curriculum

  • Introduction to Google Analytics
  • Introduction
  • What is Web Analytics?
  • Account Setting
  • Content
  • Traffic Sources
  • Visitors
  • Introduction to Google Analytics
  • Account Settings
  • Interpreting the data in Google Analytics
  • Google Analytics
  • Goals & E-commerce
  • Actionable Insights
  • Web Analytics Tools
  • Social Media Analytics
  • Social CRM & Analytics
  • Common Mistakes
  • Live Project
Course Curriculum

Email Marketing

Course Curriculum

  • Introduction to Email Marketing
  • Creating the Email
  • The Mailing List
  • Marketing Automation Basics
  • Avoiding Spam and Blacklists
  • Course Introduction
  • Introduction to Advanced Email Marketing
  • Write Better Subject Lines
  • Develop Emails that Drive Results
  • Optimize Your Email Content
  • List Management Strategies
  • Automating Your Emails
  • Create Optimal Landing Pages
  • Create an Email Campaign Checklist

Content Marketing

Course Curriculum

  • Introduction to Content Marketing
  • Types of Content
  • Creating Social Media Strategy
  • Process of Writing good Content
  • Copy Writing
  • Video Marketing
  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Writing Messages and Creating Content
  • Getting Your Message Into the Media
  • Content Strategy & Challenges
  • Everything about Blogging
  • Social Media Marketing Channels
  • Image Marketing
  • Article and Press Release Marketing

Google Ads

Course Curriculum

Course Curriculum

  • Introduction
  • Importance of google ads
  • Growing Businesses
  • How it works
  • Lead Generation from google ads
  • Fundamentals of AdWords
  • Campaign Targeting
  • Managing Budgets and Bids
  • Creating Successful Ads
  • Keyword Research
  • Competitive Research
  • Research Tools
  • Optimization Strategies

Brand Image Creation

Course Curriculum

  • Methos of Research
  • Idea Development
  • Planning
  • Goal Settings
  • Analyzing the Outcome
  • Visualising the brand
  • Consistency
  • Growth Analyzation
Course Curriculum

Business Communication

Course Curriculum

Course Curriculum​

  • Business Ideas Valuation 
  • Business Ethics
  • Business Proposal Delivery
  • Project Presentation
  • Self Branding
  • Leadership Communication
  • Analytics
  • Public Speaking
  • Communication According to the situation

Are you finding it difficult to understand Digital Marketing? Join Our Brand New, the World’s most extensive and comprehensive course of digital marketing course.

Features of the Program

Created by a Team of Top Digital Marketer

60+ Project + 9 Case Studeies

All Top Digital Marketing Certifications included

Job Assistance

5 Career Growth Orientation Classes

10 Business Ideas Brainstorming Classes

Hands-on Practice

Everyday Live Class

Only 10 students/Batch

Every Day Assignments

Regular Progres Check

Tools Covered

Google Analytics

HubSpot

Google Keyword Planner

Google Trends

Ubersuggest

Facebook Ads

SEMrush

Ahrefs

Spy Fu

LinkedIn

Hootsuite

Instagram

YouTube

Twitter

Facebook

Moz

Google Ads

Bing Ads

Frequently Asked Questions

What is the minimum qualification to join this program?

To join this course, you must be a 12th pass or equivalent if you have graduated or equivalent. Then our job assistance program will work fine for you. Sometimes the job’s requirement asks for graduation.

What will the mode of the program be?

This program will be delivered Online and Offline.

What is the duration of this program?

For this program total, you have to spend 52 weeks. and 5 - Days of work.

Who can join this program?

This program can be joined by - Freshers, Professionals, Digital Marketors, Business men/women, Sales Professionals, and those who want to try new things.

Our Happy Clients!

As I have completed my course just now. And I was looking for a job. 3 days ago, I got my first job as Social Media Manager. I am truly grateful to Mr. Sam for helping me complete this course, but it was a fantastic journey. Now I have got my job, and in the course of the ADMCC, I have done several Internships. So now I know what I have to do at my job. I am selected for my first interview. Thank you so much.

Jemma Stone

Advanced Digital Marketing

Worth the wait! I waited for 1 year to complete this course. It was a hell of a journey. But with my job, doing this course- Was a challenging job. But now, As I have completed and have started my business also. Now I am going to do what I love. Well done, CourseOne!

Kelly Joe

Advanced Digital Marketing

Become a master of your art. Learn what Digital marketing is in reality. Guaranteed success.